Over the course of 8 years with the Buffer team I’ve led design and helped hire and onboard team members for some of their biggest product bets in the past 5 years including Start Page, Engage and the Account app. I’ve been heavily involved in the data, research, ideation, design and marketing stages to ship value to 140,000+ small businesses.
Start Page is a simple, beautiful, flexible link in bio page that brings together all of your best content in one place. Share it in your bios on Instagram, YouTube, TikTok, or any other social profiles. I led the UX and UI design for this new Buffer venture from early concept all the way through to a successful launch where we now have 22,000+ businesses hosting a Start Page. I moved onto another team after launch and helped hire, onboard and advise a new designer to continue improving this product based on customer research.
This was a really fun and gratifying project to work on so we could help our target customers build and maintain their social communities authentically whilst saving a ton of time. We were super close to customers from start to finish. Leadership gave us 3 months to research, design, and take it to market so there was some healthy pressure there. I felt very close to this product as I was having to reply to 50+ comments a day for a side project Instagram account and I needed a solution that I could use. My product manager and engineers worked very closely and we would watch at least 50-100 customer fullstory recordings every morning to learn from their usage 'in the wild'. We released Instagram engagement to a small group of customers and used that to watch fullstory sessions to catch bugs and improvement opportunities with several fixes and improvements being shipped daily. Activation was very high with customers immediately jumping in to reply to backfilled comments that we had prioritized for them based on keyword detection. We made it feel very similar to their native Instagram commenting experience with a new layer of superpowers so that they wouldn’t need education or significant onboarding. After a full launch we then quickly designed and shipped Facebook comment support smoothly.
A concept for creating video concent in the main Buffer composer
A pricing calculator landing page concept
As part of Buffer's move away from a multi-product platform I successfully designed a new series of signup, login and account interfaces with improved security, UX and UI. I had to work closely with product and engineering to ensure that we could successfully migrate 100k+ existing users over to the new version with no room for error.
I've worked on multiple growth and account app teams over the years to help our customers change their plans, billing details, team members, email + password and everything needed to be successful on Buffer. These projects often required a very technical lens and close relationship with engineering. In addition to setting us up with a baseline interface, I have proposed various experiments and improvements to drive more upgrades and increase activation during onboarding.
One of many plan selector concepts I worked on as part of several growth teams I worked with there over the years.
During my tenure at Buffer I was the official "Retreat T-shirt" designer so would illustrate these designs for merch around the fun events. It was a fun little task I would do once or twice a year.
Got a great idea? Lets talk
I'm always keen to collaborate with ambitious teams who want to disrupt markets and empower people with software superpowers.
Life is too short not to make your great ideas happen and I love taking rough concepts through to successful launch and beyond.
